If you are interested in driving more traffic to your blog, then you might find just find this information helpful.
For those of you who didn’t know, Google filed a patent that details many points that Google uses to rank web pages. Google is also about to release Google caffeine
Domain Age
Your domain can influence your rankings on Google. According to Google valuable domains are often paid for several years in advance.
So it might be a good thing to consider paying for and registering your domain for a few years.
Links
The links pointing to your site influences your ranking. Just as I had guessed it is not the number of links pointing to your website that influences your ranking, but the number of links over a given time.
(I spoke about that here:Understanding Google Pagerank.)
Google states:
- Links from fresh pages might be considered more important.
- If a stale document continues to get incoming links, it will be considered fresh.
- Google indicates that it is better if link growth remains constant and slow.
- “Google doesn’t expect that new web sites have a large number of links. If a new web site gets many new links, this will be tolerated if some of the links are from authoritative sites.
Search results and user behavior
- Click through rates are monitored for increase or decrease trends
- Click through rates for web pages for a search term is recorded.
Content
Make sure that your blog content is optimized for Google. This is one of the most important factors.
Update your content on a regular bases. Consistency is important.
Special thank you to Lorelle for her post “Secret Out – How Google Ranks Websites.” It really does pay to read through bloggers archives.
Do read: Matt Cutts talks about SEO traps.
Matt Cutts recently suggested that the speed of a webpage might play a very important role in Google’s ranking algorithm. (Matt Cutts talks caffeine and site speed.)
Google Caffeine is the name given to Google’s next algorithm, which takes many things in to factor like: Broken links, site speed, Bad neighborhoods, and the over-all quality of your website.
Google won’t say exactly when Caffeine will be released, but it’s said to be released in 2010. Matt has hinted that it may be released sometime this month.
Related Post:
- – Google Ranking Factors
– Alexa Ranking Explained
– How to Check Your Backlinks
– Using the right Keywords
– How to Enable Gzip Compression in WordPress
If you found this page useful, consider linking to it.
Simply copy and paste the code below into your web site (Ctrl+C to copy)
It will look like this: Google patent and ranking
January 13th, 2010 at 3:44 pm
I’ve been working on my optimization. I have the All in One SEO plug-in, but just now started using it. I have tested my site and found it does have broken links and can use better optimization. It really is work, isn’t it? How do I find broken links or is this just a click on every link listed and figure it out type of thing? I would think that would be difficult for large[r] sites. As always, thanks for the info.
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Rose DesRochers Reply:
January 13th, 2010 at 5:46 pm
Anne, I use W3C link checker to check for broken links on my blog.
http://validator.w3.org/checklink
I just actually fixed a bunch.
[Reply]
January 13th, 2010 at 4:04 pm
Hi rose,
This is my first visit here. I have seen your name in top commentator list in many blogs. This made me to comment here.
What you said in the post is perfect. Write a good quality content is very important. We have to customize the post with some seo keywords
.-= Deepika´s last blog ..How To Lead Stress-Free Blogging Life =-.
[Reply]
Rose DesRochers Reply:
January 13th, 2010 at 4:29 pm
Deepika thank you for dropping by blog & your comment. Please feel free to visit any time.
[Reply]
January 16th, 2010 at 5:49 am
Thanks for the overview Rose.
Not much we can do about domain age but it’s worth working hard on the other factors.
Got to be worth the effort if it increases traffic.
I’ll go on over and take a look at the Lorelle post.
.-= Keith Davis´s last blog..Ooh la la… =-.
[Reply]
January 16th, 2010 at 3:19 pm
It sound like caffeine will change the whole SEO business. And if that so, there are surely so many opportunity there.
.-= Dana @ Blogging Update´s last blog..The Right Website Design Company Can Help Your Business =-.
[Reply]
Rose DesRochers Reply:
January 19th, 2010 at 1:05 am
It certainly sounds that way.
[Reply]