By Kimberly Kennedy Bohannon
Keeping your blog focused on its stated topic is vital. It is important to use SEO because it ensures that your blog is actually about what it claims to be about. It is also important for simple readability issues. Many of the blogs out there claim to be centered on one topic and, upon examination, prove to be scatter-shot, at best. Keeping your audience interested means letting them know what to expect and then delivering outstanding content that caters to those expectations. People do not like to have their time wasted, so do not waste it when they visit.
On-topic blogs will naturally have good SEO writing in them. This is because they are actually addressing the topic at hand, not attempting to trick a search engine into ranking them for a topic that they do not cover. If you are writing about your topic naturally, you will find that a lot of the keyword phrases that you are fighting for probably fit into your articles effortlessly. This, it so happens, is exactly what search engines are looking for. When you create quality content, you have already won half the battle.
If you cannot think of topics to write about, remember that it is better to revisit a topic you have already covered than to write something completely off-topic. This is not at all being redundant or a case of Internet reruns. Information changes all the time and, looking back through your past articles, you may well find that you could have expanded upon some points and clarified others. If this seems lazy to you, remember that even magazines and newspapers run the same stories over and over, with updated content and information to keep them fresh. If you can not think of examples, holiday articles are great ones. Every year, there are new articles teaching you how to cook the same Christmas cookies, and people read them, even if they know how to make the cookies already.
You can be creative with your topics, but make sure that they do relate to the subject of your blog. It is better to have several blogs that cover each different topic than to have one blog with an identity crisis. Generally, search engines will not look favorably upon blogs that are not particularly focused, as they do not really provide useful resources to anyone at all. They tend to look like sloppily-constructed and poorly-maintained destinations, and search engines generally ignore such sites.
Kimberly Bohannon has partnered with experts to provide top-notch Social Media and WordPress training to help educate you on how to create, update, manage and market a WordPress Website by holding your hand and helping you build your website together… http://gfydmember.com/wordpress-training-products
Related Post:
- – Tips For Writing SEO-Friendly Blogs
– Why Your Blog isn’t Connecting with an Audience
– How to handle Controversial Topics in Blogging
– How To Choose a Blog Post Title
– How to Use WordPress to Build Your Personal Brand
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