1. Read Forums in Your Niche
No matter what topic your blog covers, there
are forums in your niche. Scan them each day, and take note of discussions,
and questions asked. Forums keep you abreast of new ideas. Take the time
establish yourself in at least one forum. Becoming a trusted forum member will
attract readers to your blog.
2. Keep a Running List of Questions
I have many blogs, so I keep a content file for each one. Whenever someone
asks me a question on a blog's topic, I make a note of the question so I can
add it to the content file. I also write questions which occur to me into a
small notebook; each night, I copy the questions my blogs' content files.
Question are useful because they trigger your thinking. Each question can
lead to several blog posts over the course of a year or two.
3. Read Your Referrer Logs
Read your blog's referrer logs at least once a week. What search terms did
visitors enter into one of the search engines? Copy the search terms into your
blog's content file.
4. Write Way-Back Posts when Your Blog's a Year Old
Time passes, and suddenly your blog is one year old. Because blogs are
structured chronologically new visitors are unaware of the great content
you've posted in the past. Not you can write "One Year Ago Today" and "One
Year Ago This Month" posts, linking to great content they've missed.
5. Write Series - You Can Keep Them Running for Years
I love series, because you can keep them going as long as you wish.
Here are three ideas for series:
* 100 Ways To ________
* 99 __________ Tips
* 25 Things You Need to Know About _________
Tip: When you start a series, keep track of them in your content file,
copying the URL of each new item into your file. It's easy to forget about a
series, even if you only have one blog.
6. Read Comments on Your Own and Others' Blogs
You do read other blogs in your area, don't you? Others' blogs can spark
ideas for content. Read the comments on blogs, and comment yourself when you
can add to a conversation.
7. Write Draft Posts
At the start of each week, I create several new posts for each blog. Each
post may only contain the post's title, and five or six sentences. I then save
each post as a draft. When it's time to complete the draft, it usually only
takes me ten to fifteen minutes, because I already know what I want to say.