Author:Sharon Housley
RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate.
If you are interested in jumping on the bandwagon, but not quite sure of
where to start, consider following these simple RSS feed tips to maximize feed
compatibility and make your feed stand out from the crowd.
RSS DO's
1. Titles and Descriptions.
Always include meaningful keywords in your RSS feed's Channel title and
description. Many readers will view or search for topic specific RSS feeds using
keywords or keyword phrases. If you have descriptive keywords in your RSS feed's
title and description the feed is more likely to be located and subscribed to by
interested parties.
2. GUID Format.
Always include a GUID with each feed item. The GUID is a globally unique
identifier. Each post should use a different GUID. The GUID will in some cases
assist RSS news readers and aggregation software in determining when new content
has been added to the RSS feed or when existing content in an RSS feed has been
modified. If you do not use GUID's, the software used to aggregate the feeds may
have difficulty detecting changes to feed items or the software may not always
recognize new content.
3. Publish Dates.
Always include a publish date on feed items. The publish date should be used
even if the content is timeless. The Publish Date will help readers determine
that status of the content contained in the feed item.
4. Polish Your Feed.
Consider including images within your RSS feed. While the added images will not
necessarily improve ranking, they will add a polished look to your RSS feed and
help brand your feed.
5. Feed Hosting.
Either host your own feed, or set it up to forward to a third party from your
website. This will allow you retain complete control over the RSS feed. You will
not need to rely on the stability of another company. If you control the
forwarding and at any point you are dissatisfied with the service provided by
the third party, you can redirect the feed to another location.
RSS DON'Ts
1. Plagiarize.
Do not plagiarize content in your RSS feed, there is little more to be said.
Written words are considered protected in most countries. Posting someone else's
work and taking credit for their words is wrong and will damage your reputation
as a credible source.
2. Splog.
Do not create splogs by automating feed creation. Splogs just clutter the search
engines and directories and make it difficult to locate RSS feeds with
meaningful content.
3. Violate Copyrights.
Do not violate copyrights by republishing an RSS feeds contents. If you quote
content from another RSS feed, credit the source and provide and link to the
original source of the content. As a rule of thumb, editorial content should
exceed the length of the quoted material in the post.
4. Violate TOS.
Do not republish RSS feeds without confirming that feed syndication is allowed.
The terms of use are not always apparent, so it is important that you check the
terms of service on the publisher's feed subscription page prior to syndicating
the contents of another publisher's RSS feed.
5. Provide Multiple Feed Formats.
Do not provide multiple feed formats for the same content. As far as the
subscriber is concerned, the version of RSS that you are using is irrelevant.
Multiple versions of the same feed simply cause confusion. Almost all RSS
readers and news aggregators support all versions of RSS, simply choose a
version and provide a single feed.
By adopting good feed practices, you can reap the benefits of having an RSS
feed. Following these simple RSS do's and don'ts will get you started on the
path to RSS success.
About the Author: Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for NotePage
http://www.notepage.net a
wireless text messaging software company.
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