By Barbara Payne
A few years ago most business people who had even heard of the word “blog” associated it with opinionated weirdos and potty-mouthed teenagers expressing their angst online for all the world to see. And that stuff is certainly still going on in a lot of places.
But somewhere along the way, blogs got serious. When newspaper reporters
started finding blog entries coming up ahead of their well-researched pieces in
online searches for terms like “war in Iraq,” the journalistic world caught on.
Now you can hardly find a mainstream newspaper whose editors and reporters
don’t have blogs.
And right after that, business started getting in the game. From carmakers
General Motors to local northeast Ohio businesses like Ben Sutton Golf School,
businesses of every size in every industry are taking advantage of the benefits
of blogging. What are those?
- Create loyalty. Engaging your customers on your blog
creates an ongoing dialog about your products and service that fosters loyalty
- Build trust. Being open and honest about your company
invites trust among prospects, vendors, investors
- Improve customer service. Inviting direct feedback from
your customers gives you first-hand information about how to make your
products and services more desirable.
- Improve your search engine ranking. Search
engines love fresh, relevant content. Keeping your
blog up with news and information that adds value to your customers also make
the search engines love your site.
Learn more at our NEOSA-sponsored breakfast panel “To Blog, or Not to Blog”
on January 18, 2007. Go here for more details:
http://www.cose.org/events/neosa.asp
Barbara Payne, managing principal of
www.ReallyGoodFreelanceWriter.com, helps companies, executives, and
professionals find their True Voice and use it to attract loyal, profitable
customers via speeches, presentations, and corporate blogs. Get FREE tips on
writing your business blog at
http://www.blogforbusiness.com.
Article Source:
http://www.bloggertalk.net
