by Wayne Hurlbert
You may have heard the term link bait discussed in search engine optimization circles. In SEO speak, link bait is content that attracts natural incoming links from other blogs and websites. Link bait is content that people want to link to, and share with their own readers.
It all starts with your blog content. If you are
serious about getting more links to your blog to gain more visitor traffic, and
higher search engine rankings, it takes great posts. There is no other
alternative as powerful for receiving inbound links than interesting and
informative original content. Simply put, if no one finds your posts of value,
no one is going to link to them. Of course, that's not you.
The question then becomes one of developing and writing great posts to attract
those one way incoming links. The best course of action on your part is to stick
to your main blogging niche. If your blog theme is crochet, then write about
crochet topics for the vast majority of your postings. As a result, other craft
blogs and sites in general, and crochet themed blogs and sites in particular,
will link to many of your posts. Write material that no other bloggers provide,
and your blog becomes an important information source.
Sidebar: I mention crochet blogs in the example because they are my Mom's
favorite craft blog. She is a life long crochet practitioner.
Targeting your blog to the desired reading audience is the best course of action
if you want to develop link bait. Along with the links to individual posts, your
blog stands a very good chance of also being added to the blogger's blogroll,
providing a permanent link to your blog. For SEO rankings, long term links from
theme related are especially good value, as the search engines consider web
pages receiving permanent links to be important sites for that theme. Staying
power has its advantages.
If you are serious about receiving some linky love in the form of incoming
links, it's essential that you create great posts. This is especially important
if you are a new blogger who lacks a long term network of blogging friends and
associates. The way to establish your reputation, as a good blogger within your
blogging niche, is through your writing. Natural one way links to your blog
won't happen any other way.
Great posts are link bait for other bloggers to find and follow.
Write a great post today, and some linky love is sure to follow.
About The Author: Wayne Hurlbert provides insightful information about marketing, promotions,
search engine optimization and public relations for websites and business blogs
on the popular Blog
Business World.
Article Source:
http://www.bloggertalk.net
