| Revenue: 5 Tips to Increase Your Adsense Revenue |
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Author: Michelle Bery
The brain trust over at Google has come up with a little wacky, off-the-wall idea about Internet ads. Make them less annoying. No, that’s it. That’s the whole plan. Seems like someone should have thought of that one a little earlier.
But bloggers can cash in with Google’s AdSense network. Instead of posting
blinking lights, cheap animation and a bobbing and bouncing monkey (or the paper
football, although I totally rock at that one) Google matches vertical or
horizontal blocks of text with the content of the web page. The ads don’t blink
or jump around. Instead, they match or relate to the topic at hand, so the
reader isn’t seized with the immediate need to get it off the screen…right
now…no matter what it costs.
Traffic goes up, income goes up. Making money on the Internet – it may be the
World Wide Web’s Holy Grail. Still, despite the simplicity, there are several
steps savvy bloggers can take to give AdSense added oomph.
Here are some other almost obvious tips:
• Don’t make it boring. Boring equals bad. More importantly, boring drives
readers away in two clicks. No one wants to read for three days straight why
organizing your closet via season, not color, makes sense. Try to keep content
fresh and continually updated. The more often people check in to see what else
is going on in your world, the more often you hear cha-ching. Wash-rinse-repeat
a few times, and you have created a loyal and happy reader.
• Make it easy to read. People cannot read blue text on a black screen! Keeping
the layout simple and clean is the easiest way not to screw anything up. A
general rule calls for placing an advertisement “above the fold,” or in place on
the first portion of the screen before any scrolling is required.
• Think about ad placement. Don’t try to squish a horizontal advertisement into
a vertical one. Google provides plenty of ad options from including a link to
placing an ad in the middle of some text so no need exists to use the wrong ad.
If you don’t know what size to make an idea, going too wide will look the best.
• Listen to your readers. Most of them are not to hesitant to give an honest
opinion of a new advertisement type or content or anything else for that matter.
If moving all your ads to the bottom of a rambling ode to your dead parakeet
causes income to crash, then, well, maybe you shouldn’t do that. Consider making
small, gradual changes and watching your traffic numbers.
• Remember why you started blogging. Bloggers blog for fun, for release, for a
creative jolt and any other number of reasons. But, usually, not because the
idea of sitting at the computer makes them think of a dentists’ drill. If it
stops being fun for you, your readers will likely realize it. And who wants to
be around that guy? If you find your self in a slump, give yourself permission
to take a day or two off. Then, think about why you do this and what you want
out of it. Plus, it’s totally an addiction, so after a day or two you will be
itching to get back.
Just because it took surfers years to almost literally rising up in arms against
pop ad is no reason your blog can’t start earning money now. Follow these tips
and let Google’s AdSense do most of the work.
About the Author
Michelle is a bona fide professional blogger. If you're aiming for six figure
online profits then you NEED her fun advice! Read her
Make money online column and start profiting right away.
Article Source:
http://www.bloggertalk.net
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Posted on Tuesday, September 12 @ 15:32:46 EDT by Rose |
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