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 RSS: RSS Feeds And Search Engines Love Each Other
Author:LaTease Rikard

I was riding in my car today and suddenly had a profound realization: what is it about RSS feeds that make a website or blog more search engine friendly.

So I set out on a journey to find the truth.

What I discovered is that RSS (Really Simple Syndication) Feeds are really simple and quite fun to add to a blog that has user friendly upload tools. This blog has that, just copy the code and voila there you have it.

RSS Feeds do just what internet marketers have been wanting someone to do for a long time, put your information directly into the hands of the people who are looking for it.

Think of RSS Feeds like this: a search engine uses spiders to crawl the internet looking for relevant content. Those spiders have rules and confusing algorhythms that change all the time, so you never will find out the secret of the temple, what makes them find your website.

RSS Feeds work the exact opposite.

An RSS stands there with its big open portal of a receptacle waiting to receive any and all relevant content on specified subjects. All you have to do is embed the code onto your blog and you will receive relevant, fresh updated daily content from the feed - a necessity if you want the search engines to find you. Basically, RSS does most of the hard work of optimizing your site for you.

Search engines respond to websites that update their relevant content daily. So, if you have an RSS, that updating is done automatically. That is why search engines love RSS Feeds.

Your information is going to reach the audience you are speaking to. Because you are selecting the types of information you want fed onto your blog, you are literally controlling your demographics, like programming your TIVO.

RSS Feeds add strength to search engine optimization practices already in place.

Now, you can track your programs easier and discover instantly which marketing programs are performing and which need help. RSS takes your information to the market daily with fresh content.

The search engines will see this changing content on your web pages and will visit your site more often. Thus you will rank higher in the search results, driving more traffic to your website.

I'm LaTease Rikard and I write everything you see on Teasa's Tips And Techniques blog. Blogging is a hobby of mine that is going to turn into a full time income. I started seriously blogging in May 2007, not knowing that I needed to post daily in order to attract a following. I hope to help other bloggers make money doing this fun and easy thing.

http://teasastipstechniques.blogspot.com

Posted on Tuesday, November 13 @ 15:19:37 EST by Rose
 
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