It is very possible to find a page that has a high toolbar pagerank but does
not receive many unique visitors. It is also very possible to find a low
toolbar pagerank that receives many unique visitors. The reason for this is
because the rank of the pages linking to any given page plays a large role in
the calculation of the pages rank. There are of course many other factors that
are calculated in to establish the ultimate pagerank of a page but the
‘in-links’ are a major factor. In most cases a high pagerank page will receive
a lot of unique visitors but it is important to know that it is not always the
case.
So, to clear it all up in a simple statement; the actual Google PR
does indeed effect your pages rankings while the toolbar PR does not effect
your rankings at all. Many new Webmasters anxiously await the next toolbar PR
update expecting it to give their site visitors a boost. Hopefully this
article has provided clarification on the subject.
The next time you are looking for strong link partners or others to promote
your products, do not look at the toolbar pagerank. Instead, look at the
layout, structure and appearance of the site. Does it look like an amateur
site or that of a professional? Is it well structured and search engine
friendly? If you answered yes to all of the above questions then the site in
question is probably worthy of a link exchange or product endorsement. If the
site has a low toolbar pagerank but it was put together well then it will most
likely achieve a nice PR in the future.
