Blogs do fall into the category of social media. The standard content
management system of a blog has normally allowed for readers to offer instant
feedback on posts, and with platforms like Wordpress and Blogger, the user can
integrate a number of enhancements on a blog to display everything from
affiliate and advertising links to embedded videos. If ever there was a time
to blog, this growing age of online social domination is it.
Blogs
have become noteworthy. The popularity of blogs like The Huffington
Post, Mashable, and even Perez Hilton's entertainment site are arguably
accounting for the steady decline in newspaper circulation. Also, with the
discontinuation of book review sections in newspapers, readers are turning to
blogs like Dear Author and SciFi Guy for updates on favorite genres and
authors. Lately when social network users check friends' feeds, ultimately one
will find links to news from the blogs.
Blogs are more accessible. Because of the evergreen nature
of the blog - fresh content arriving daily, sometimes several times a day -
the search engines take notice. More points are awarded to blogs as opposed to
static sites in terms of relevancy and content. SEO remains an important
element of an online entrepreneur's success, and the key to that success is
content. Blogging the content increases your chances of being found by
customers and clients.
Blogs can be integrated. With RSS functionality, your blog
can be aggregated into feed readers and social network profiles, and with
special tools one can arrange to blog and have the information parsed to
Twitter, Facebook, and other sites. Online marketing has never been easier.
Blogs are mobile. With the increase of smart phone usage
there comes an increase of website views. These days people can check blogs on
the go for updates on travel, politics, and dining.
Blogs build trust. The more you write on the topics you
know, the more you add to your reputation. The more articles you post, the
more your blog is apt to show in search, and the more readers are likely to
find you.
So if you have considered chucking the blog in favor of Twitter, you may
wish to rethink your strategy. While Twitter usage is hot right now, blogs are
solid and built to last. What you post now will stay for years to come and
help new customers discover you and your business.
