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Author:Wayne Hurlbert
Blogs can change your life. In fact, if you post to your blog for any prolonged period of time, the blog is almost certain to be the catalyst for some life altering experiences. It's the nature of the blog that's the cause of this success.
When a business adds a blog component to their website,
or even uses a blog as a stand alone internet presence, good things happen. The
blog makes some important differences in the business. Blogs rank very well as
an SEO tool in the various search engines including Google, Yahoo, and MSN. Your
regular blog posts are a constant source of fresh, keyword rich content that is
like candy to the search engine spiders.
Combined with the free and generous linking activities of other theme relevant
bloggers, blogs are a recipe for an SEO powerhouse. Because links from theme and
topic related web pages have more search engine ranking power than non-relevant
links, blog links are especially strong. The links themselves pack even more
punch when the link is right inside the sending blog post. The words on the
clickable link line, referred to as link anchor text, are often the most
important keywords and phrases for the receiving blog. That adds even more SEO
power to the inbound link.
These improved search engine placements are a direct cause of heavier visitor
traffic to your blog or static website. More searchers find your now highly
ranked blog, and the search engine link clicks the information seeker to your
blog or blog enhanced site. That creates more potential business customers and
clients for your company. It means more dollars in your pocket.
Blogs are a conversation building medium. By initiating discussions with other
business people, and of course with other bloggers, trust is built for your
company. As your current and prospective clients get to know you as a person,
and not merely as a company name and corporate logo, you become associated
personally with your brand. Since a brand is often thought of as a promise, that
trust is nurtured by your blog postings. People buy from other people whom they
know and trust, and who they believe will deliver on their brand promises. The
business blog enhances that trust creating more revenue sources for your
company.
Blogs not only build customer relationships, but develop interpersonal
friendships as well. The online and and offline meeting opportunities generated
by the business blog, or any other type of blog, often translate into lucrative
partnerships and strategic alliances. Blogs also create lifelong friendships and
have even led to marriages between bloggers. Now that is indeed life changing,
to say the least.
It's mind boggling in many ways to think that something as humble as a blog, and
very often a free one at that, can change a person's life for the better. By
sticking one's toe into the waters of the blogosphere, a new blogger will find
almost immediate rewards and benefits. Other bloggers will comment on their blog,
and the comments will often be returned. E-mails, telephone calls, and even in
person meetings can follow. New relationships and a wider personal and business
network is born. Over time those networks and social interactions will grown in
size and scope along with the blog.
Start a blog and your business and personal life will never be the same again.
Talk about a life changing experience!
About the Author
Wayne Hurlbert writes about SEO, blogs, marketing and public relations at
Blog
Business World.
Article Source: http://www.bloggertalk.net
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Posted on Wednesday, October 11 @ 21:22:19 EDT by Rose |
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