Let’s look at MySpace, which sold to Fox a few months ago for 580 million and YouTube, which recently sold to Google for $1.65 billion. How was it possible that these sites were so valuable and sold for that much money? Well, it comes down to many factors but one of the primary reasons is the breadth of content that both of these sites contain. MySpace, an online social networking community, has generated well over 120 million members and YouTube has already grown to serve more than 100 million video views per day and receiving more than 65,000 new video uploads daily – this is why!
Looking at what these two sites have done in such a short period of time is simply amazing and it’s going to be very difficult for any of us to produce the same results in 20 years that both MySpace and YouTube have done in only a few short ones. Now don’t get discouraged because there are still many websites and blogs that are popular, receiving great exposure and valued at well over a million dollars.

As I state in many of my articles, it all comes down to content. These larger companies look for websites or blogs that will generate more exposure for their company. The more content you have on your website or blog the more traffic you’re going to receive and the more your website or blog is going to be desired and valued.

Ok, so how do you get to that point?

It truly depends on your business model and how your website or blog is structured but a great way is through RSS. RSS, Real Simple Syndication or Rich Site Summary, is an XML-based format that provides an open method of syndicating and aggregating Web content through the use of data feeds.

RSS makes it easy to take another site’s content and feed it directly to yours. As an example, let’s say I took Yahoo!’s Sports RSS feed and added it to my website. Every time they posted a new sports article or story it would be updated on my site as well, a concept that was a revolutionary breakthrough for the Internet a few short years ago. Now websites can grow their content, at an increasing rate, without having to write the information on their own.

In my opinion, this idea will continue to drive the Internet and will thrive for many years to come. If you want to increase your exposure on the Internet, then you must focus to increase the amount of content that’s on your site. If you setup and automated RSS feed to pull data from other sites into yours then you will be increasing your chances on the Internet. By doing this, you can potentially generate thousands or millions of pages in a few short years.

But like I said, it really depends on your business model and how your website or blog is structured. For example, maybe it doesn’t make sense to pull other site’s data into your site. Maybe it makes more sense to push your data to other sites and increase your exposure that way. If this is the case, then you should be the one setting up RSS feeds so other website owners can pull your data to theirs. There are many ways to organize the type and amount of data you’d like to provide as to organize it in a way that will meet your needs for how you’d like to distribute the information.

So as you can see the possibilities of RSS are endless. RSS can be used to feed data to or from your website or blog and if setup correctly can increase your exposure on the Internet in a short period of time. If you want to win the race, then you should consider setting up or accepting RSS feeds for your website or blog today.

About the Author: Daryl H. Bryant, President and Chief Executive Officer of Hudson Horizons, effectively helps his clients achieve online success through search engine marketing and customized e-business solutions. At Hudson Horizons, we provide website design, development, content management, e-commerce integration, RSS content distribution, search engine optimization, e-marketing services and the development of custom applications such as blogs, newsletter systems, online payment solutions and any other Web application that may be needed to help simplify your business.

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