Author:Brandon Cornett
Linking within your blog to other relevant posts can benefit you in two ways:
Linking for People
Internal linking increases your blog's usability because reader's click on a
particular phrase or topic for related information. This makes your blog more
usable, more enjoyable, and more "sticky."
Linking for Search Engines
Internal linking also improves your search engine visibility. When a search
engine indexes your blog it will begin to crawl through as many pages as
possible.
By default, most blogs are designed in a way that allows search engine spiders
to easily crawl from post to post / page to page. But by providing some inline
text links from one post to a related post, you're making your blog even more
"crawlable."
SEO Tip: When deciding what words and
phrases to link, use the following two criteria:
1. Choose phrases directly related to
the post pages you're linking to. If you hyperlink the words "Austin
Symphony," the link should go to a page about the Austin Symphony.
2. Choose phrases your readers might
genuinely want to learn more about.
3. Choose phrases related to your
blog's overall topic or theme. This will help search engines understand what
your blog is all about.
Until next time...
About The Author : Brandon Cornett is an Austin
SEO consultant and Internet marketing strategist. Visit the author at
http://www.austinseoguy.com
Article Source:
http://www.bloggertalk.net