Search engine optimisation from Blogstorm

Welcome to BlogStorm, the UK's most popular SEO & online marketing blog.

BlogStorm is written by Patrick Altoft, managing partner at Branded3, a Leeds based digital agency specialising in search engine optimisation, online marketing & web development.

SEO? Oh yes, our web design company handles that

by Patrick Altoft on September 5, 2008

We talk to a lot of companies in the UK about SEO and the number one comment we get is that their web design company has everything under control.

Now I’m fully aware of the fact that lots of web design agencies can create SEO friendly websites (a lot can’t, but that’s another story). But how many web design agencies do you know with dedicated link building departments?

The problem is that most people believe SEO is about on-page factors and keywords, very few people realise that having the most optimised site in the world is useless without links. It’s like setting up a football club, buying a stadium and getting in the Premiership without thinking you need a team of players. Just not going to work.

Somehow the business world needs to be educated that they can’t just tick the SEO box by making sure the design agency is building SEO friendly code.

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Marketing, SEO & LAMP Developer Jobs in London & Moscow

by Patrick Altoft on September 4, 2008

This week we have 5 new vacancies on the all new BlogStorm Jobs section.

Based in London, Distilled are recruiting for three positions:

Also in London Barracuda Digital are recruiting for a Senior SEO Engineer.

Finally if London isn’t the place for you try applying for an Online Marketing Manager position with Nick Wilsdon at E3 Internet, salary $30-48k+.

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The Googlenet

by Patrick Altoft on September 2, 2008

With the launch of Google Chrome (7pm UK time) the circle is now complete and Google IS the Internet. Of course this isn’t quite true but Google has amassed a huge amount of control over our lives - it’s fair to say if Google had a massive system failure the Internet would grind to a halt.

Googlenet
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Prediction: Google Chrome Will Be Bigger Than Firefox by Christmas

by Patrick Altoft on September 2, 2008

This might seem like a very bold prediction but I think that by Christmas Google Chrome could have a larger share of the UK browser market than Firefox.

Google Chrome vs Firefox
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Announcing the BlogStorm SEO, Blogging and Web Development Job Board

by Patrick Altoft on September 2, 2008

Recruiting talented web designers, SEO consultants, PPC consultants and bloggers isn’t easy in the UK, mainly because the recruitment industry is very fragmented. Putting an advert on the traditional job sites can attract applicants but as most of you well know - talented SEO’s are probably reading sites like BlogStorm every day rather than Monster.com.

Job Board
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Did Googlebot take the summer off?

by Patrick Altoft on August 31, 2008

I don’t look at the crawl stats in Webmaster Tools very often but it seems like Googlebot has reduced it’s crawl rate significantly on BlogStorm over the summer.
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We’ve redesigned come and take a look

by Patrick Altoft on August 31, 2008

This weekend we’ve been putting the finishing touches to the new BlogStorm design and it’s now live on the website (best viewed in Firefox while we iron out some bugs).

As well as looking a lot better than the previous design the new theme offers increased flexibility for new features. We chose to use the fantastic Thesis Theme because it has a great codebase that you can build from and customise to your hearts content. Wordpress as a CMS doesn’t offer users the ability to modify blog design very easily but Thesis fixes that and the latest version even lets you alter widths and colours from the control panel.
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Are KeywordSpy spamming you as well?

by Patrick Altoft on August 31, 2008

KeywordSpy has been sending unsolicited spam emails and comment spam to a whole host of bloggers recently and I thought it was about time their practices were made public.

If you are getting spam from KeywordSpy leave a comment below.
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Forget linkbait, just copy Wikipedia

by Patrick Altoft on August 28, 2008

Most people mistakenly assume that creating linkbait means building a Top 10 list and getting it onto the front page of a popular social news website.

In actual fact the best linkbait is to create a useful resource that people reference when they are writing about a particular subject.
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TechCrunch is like Marmite and blog design is impossible

by Patrick Altoft on August 27, 2008

The blog that launched a thousand startups has had a redesign today and readers are amazingly polarised in their opinions.

In general you either love it or you hate it.
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