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drmambo
PostPosted: Wed Feb 27, 2008 5:32 pm    Post subject: Question about adsense Reply with quote

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I have had my blog for a little over a month now. I use wordpress, and I have a stats counter in wordpress. Well when I look at my unique visitors and lets say its at 50, and my page views are at 150, i then go look at my adsense and it says page impressions 20. Are the page impressions different then my unique visitors or what? I don't understand this. Someone please help me!!!
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AllenT
PostPosted: Thu Feb 28, 2008 2:14 pm    Post subject: Reply with quote

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Are you using WordPress.org or .com? Is the software that you installed to your domain name or the free hosting site?

To answer your question, though ... yes, page impressions are different than unique visitors. AdSense will show you page impressions and impressions by ad unit as well as impressions by individual ads.

Your page impressions reflects the number of times your AdSense ads on a particular page have been viewed. Unique visitors represents the number of people who have visited your website for the first time. Visitors is the total number of site visitors you had. Page views is the number of people who viewed a particular web page, but that's not an AdSense value. That's what page impressions is for.

I recommend setting up Google Analytics and installing the Analytics code on your blog. You'll get a more realistic picture of how your visitor traffic correlates. You can also install Feedburner, which does the same thing and is compatible with Google AdSense.
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BlueJeanFemme
PostPosted: Thu Feb 28, 2008 2:15 pm    Post subject: Reply with quote

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I have adsense on one of my Blogger blogs and while I haven't looked into the aspect of it that you're mentioning, my guess would be 20 represents the number of times someone has clicked on one of the actual ads.

On your counter, the unique visitors would be brand new visitors who have never visted before. The page views would be how many times your pages have been viewed.

So if you've had 10 unique viewers and they've each viewed your page 3 times, you'd have 30 page views.

Because there's such a huge difference in the page hits for adsense, I'm guessing they do their counting individually, which is as it should be. You're being paid for the number of times the ads are clicked, not the number of times people view your blog.
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