By Chris Nash
While blogging can be a lucrative means to earn money for some, for many of us, it is an inexpensive and hopefully absorbing hobby. While experienced bloggers may wish to invest in some professional hosting, for many of us, getting started with a free site is sufficient. Indeed, there are many writers out there who suggest that paid hosting is not even necessary for your blog to be a success.
A simple thought experiment might confirm this for you. For a moment, it is important not to think as a blogger, or a host, but as a typical internet user; a typical blog reader – in particular, the sort of reader you are looking for to visit your blog. Suppose, for example, you are thinking of starting a blog all about classic cars. A classic car enthusiast turns on their computer, and perhaps goes to Google and types in a few search words. In the search results, there are likely to be many, many blogs; after clicking on a few links, our visitor will read some of them, and, if suitably impressed, will perhaps subscribe to them, bookmark them, or leave a comment. At no point did the blog visitor use whether you had a professional-looking “dot com” URL or whether you were using the latest WordPress plugins as a factor to choose your site over any other. All they were interested in was whether your blog delivered the content they were interested in. There are successful, free sites out there. Can you possibly make a success on any platform? (more…)